Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Salt & Vinegar Crusted Trout

Mac & Cheese Potato Chip Sliders

Chocolate Potato Chip Ice Cream Sandwiches

Turkey Croquettes

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8 SNACKS TO UP YOUR MAN CAVE GAME

All snacks are special in their own way, but for a treat to be worthy of your man cave, it's got to be something exceptional. And easy. And definitely not frou frou. Put away the streamers and seating charts and prepare yourself for a culinary spread you and your... See more

HOW TO EAT CHIPS IN A LIBRARY
 

Snacking and studying belong together but chip-chewing crunches and the need for quiet in a library do not. However, with the right skills, you can get in and out of a chip bag without making a sound. See more

 

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