Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Baked Macaroni

Cinnamon and Sugar

Cream Cheese and Cheddar

Puff Pastry

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Wise Foods
Cheez Doodles
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Wise Potatos
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REAL PEOPLE WEAR WHITE AFTER LABOR DAY

Whenever talk turns to fall, someone always trots out the ‘no white after Labor Day’ thing. Which got us thinking. Where do these ‘rules’ come from and are they really true? In honor of all the good little boys and girls who are heading back to school this time of year, we did a little homework of our own.

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HEADLINES, HELPERS & HAPPY THINGS
 

We’re serious newsies, checking our inbox, Twitter feed and favorite sources for the latest headlines. But there are moments when we need a serious infusion of good news. Where has it all gone?

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Cheez Doodles
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