Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Mac & Cheese Potato Chip Sliders Main Dishes

Caramel Coated Cheex Doodles

Cheddar Chip Rounds

Dark Chocolate PopCorn Bark

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INSIDER KNOWLEDGE: HOW A POTATO CHIP IS MADE [INFOGRAPHIC]

Potato chips are America’s most popular snack food and deceptively easy to find. All we have to do is drive to the store or gas station, walk to the chip aisle, pick out and buy our favorite flavor – whether that be BBQ, Cheddar and Sour Cream, or Golden... See more

PERFECT PAIRINGS: POPCORN AND WINE
 

Popcorn and wine are the new key ingredients in the recipe for rest and relaxation, and for a perfect night in. Discover your favorite crunching and sipping combinations curled up on the couch savoring the luxury of taste. See more

 

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Cheez Doodles
Potato Chips
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