Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Baked Parmesan Artichoke

Chocolate Potato Chip Ice Cream Sandwiches

Brownie Hearts

Puff Pastry

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Cheez Doodles
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YOU GET WHAT YOU GIVE

So we’re having one of those days when we’re not feeling particularly generous. The day where everyone needs a piece of us and there’s just not enough to go around. Which leaves us feeling depleted, irritated, maybe even a little angry.

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THE HISTORY BEHIND THE TORTILLA CHIP
 

One could argue that the perfect snack food must be salty, full of texture, flavorful but still enough of a blank slate to support a variety of edible accompaniments, and of course portable. If that’s the case, then the humble tortilla chip is just about as inherently perfect as any snack food is ever going to be. From pre-game tailgating to summertime pool parties to movie nights with the whole family, tortilla chips have proven themselves to be an integral part of the American snack experience. But how did this all come to pass?

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