Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Baked Macaroni

Shepherd’s Pie

Mac & Cheese Potato Chip Sliders

Marshmallow Cake

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Cheez Doodles
Popcorn
Wise Potatos
Ridgies

LIVE INTENTIONALLY

Does this sound like another overblown, good-on-paper New Year’s Resolution? To live intentionally. Maybe. When we ran it by a friend, he said, “As opposed to living accidentally.” Well, yeah.

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IF YOU DON’T LIKE THE WAY I DO IT
 

Dad’s on duty. Is he doing it wrong? It’s easy to rush to that conclusion, isn’t it? Until we realize that maybe in our rush to judge—in our poorly disguised power grab—our kids might be missing out on something different, maybe even something better.

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Cheez Doodles
Potato Chips
Popcorn
Ridgies
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