Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

Watch Video

A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


Learn More

In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

Find a Recipe

Ice Cream Pie

Pumpkin Queso with Chorizo

Asparagus with Green Onion Buttermilk Dressing

Baked Parmesan Artichoke

Fresh
news

Facebook pages

Wise Foods
Cheez Doodles
Popcorn
Wise Potatos
Ridgies

HOW THE CHEEZ DOODLE WAS BORN

Since their discovery in the 1930s, Cheez Doodles have made a place for themselves in the snack food industry and in Americans’ hearts (and stomachs). Throughout their evolution and ever-growing popularity, Cheez Doodles have always retained their original integrity (and recipe!). See more

INSIDER KNOWLEDGE: HOW A POTATO CHIP IS MADE [INFOGRAPHIC]
 

Potato chips are America’s most popular snack food and deceptively easy to find. All we have to do is drive to the store or gas station, walk to the chip aisle, pick out and buy our favorite flavor – whether that be BBQ, Cheddar and Sour Cream, or Golden... See more

 

Check out
our products
websites

Cheez Doodles
Potato Chips
Popcorn
Ridgies
© 2016 Wise Foods, INC. All Rights Reserved