Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Potato Chip Crusted

Mac & Cheese Potato Chip Sliders

Hot Chicken Salad

Salt & Vinegar Crusted Trout

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LOOK AT ME, LOOK AT ME!

Remember the lengths you’d go to to get your mom’s attention? When you were doing a cartwheel, gave the dog a faux-hawk or just wanted to tear her away from her phone call? Most of us haven’t outgrown that need for attention or validation. See more

DON’T MAKE THESE SPRING BREAK MISTAKES
 

It’s gotten you through the worst of winter and the kids can’t stop talking about it, but Spring Break gets better when you pick up some tricks along the way. Thankfully, we’ve made plenty of mistakes, so you won’t have to. We’ve pulled together some of our best (and... See more

 

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Cheez Doodles
Potato Chips
Popcorn
Ridgies
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