Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Cheddar Chip

Kettle Cooked

Cheesy Beer

Salt & Vinegar Crusted Trout

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YOUR LIFE MEASURED IN CHEEZ DOODLES [INFOGRAPHIC]

Have you ever though to yourself about things like how many steps would it take to walk to work? Or how many steps it would take you to travel around the world? Well, Wise Snacks thinks like that, too.

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A CASE FOR UNITASKING
 

You’re texting while you finish your last few Chile Limon Potato Chips and wipe the kitchen counters, aren’t you? Back away from the counters, sit yourself down and ponder this: there is a time and place for multitasking and we salute your skill. But according to a recent study from the University of Utah, frequent multitaskers are, ahem, bad at it.

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