Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Crispy Ham & Cheese

Cherry Pretzel Torte

Butterscotch Chocolate

Brownie Hearts

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Cheez Doodles
Popcorn
Wise Potatos
Ridgies

SAVED BY THE BELL

Summer is fantastic. And long. And slightly frustrating. And did we say fantastic? Truth is, most of us operate better with a little routine, especially once you have kids. And that’s what back-to-school time is all about. That yellow bus means we rise and shine about the same time each day, breakfast, everyone knows what they need to wear (that doesn’t mean it’s always clean), where they need to be and when.

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WHAT DID YOU DO AT SCHOOL TODAY
 

The answer? Almost always, ‘nothing.’ Not ‘we studied electricity and made these tiny little conductors and my light bulb lit up on the first try!’ Or ‘I got a 95 out of 100 on my spelling test and the teacher told me I could read the extra credit question.’ Or even, ‘I didn’t get a hole in my pants at recess today, so there’s that.’

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our products
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Cheez Doodles
Potato Chips
Popcorn
Ridgies
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