Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Puff Pastry

Salt & Vinegar Potato Chip Crusted Chicken Nuggets

Wise Apple Crisp

Mac & Cheese Potato Chip Sliders

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10 CELEBRITY FACES WE WANT TO FIND ON A POTATO CHIP

According to Nielsen’s 2014 Global Snack Food Survey, consumers worldwide spent nearly $374 billion on snack foods between 2013 and 2014. North America and Europe topped the list with $124 billion and $164 billion, respectively. The survey polled consumers in 60 countries to determine which snacks people preferred. Nielsen’s survey states that North America prefers salty snacks. Salty snacks like potato chips. Nearly a quarter of all snack sales in North America are for salty snacks (reaching nearly $30 billion).

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5 WAYS TO TELL WHEN NEW IS BETTER
 

We love new things. Usually. But new doesn’t always mean better. We know this. And so we greet ‘new’ with part anticipation, part skepticism and part ‘what was the question, again?’ Our new LIKEWISE blog had to pass this test. We’re blogging to bring you something more than shameless self-promotion and one-way communication. Here are 5 ways to tell when new really is better and why we’re always on the hunt for even better.

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