Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Blue Cheese

Lemon Coconut Crispies

Sweet ‘n Salty Cookie Balls

Salt & Vinegar Potato Chip Crusted Chicken Nuggets

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10 REASONS WE NEED SNOW AFTER THE HOLIDAYS

It’s an unpopular opinion, liking snow after the holidays. People look at you like you’re crazy. Nine days into a severe cold snap (#polarvortex), with 13-plus inches on the ground and you might want to keep your opinions to yourself. But we’re going to go out on a frozen limb with the reasons we think more of the white stuff is actually good for us.

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WHY WE PANIC WHEN WE SHOULD PICNIC
 

Right at this very moment we are overwhelmed. Our inboxes, our kitchen islands, our messy cars. Things are coming to an end—like school, spring sports leagues and graduations—which somehow always means a little more hustle and a lot more to do.

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