Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Shepherd’s Pie Main Dishes

Pumpkin Queso with Chorizo Dip

Sweet & Sour Broccoli Side Dishes

Tomato Eggplant Side Dishes

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Wise Foods
Cheez Doodles
Popcorn
Wise Potatos
Ridgies

PERFECTLY IMPERFECTLY

This spring, we're back with a new attitude. It’s about embracing and celebrating imperfection and individuality. Looking at things through new, dare we say it, more accepting, more gracious lenses. See more

REAL PEOPLE AND SNACKS
 

Yes, we’re a snack food company. And everyone here is working on making our snacks more delicious, our ingredients the best they can be, our bags attractive and worthy of your attention and bringing our chips to a supermarket near you. We’re experts at what’s happening in the industry... See more

 

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our products
websites

Cheez Doodles
Potato Chips
Popcorn
Ridgies
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