Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Blue Cheese

Puff Pastry

Marshmallow Cake

Turkey Croquettes

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IS BEING RIGHT WORTH IT?

It starts innocently enough. Someone says something or leaves a comment. You disagree. Maybe it gets under your skin. Maybe you feel the comment deserves a response. Your intentions are good. Or maybe they’re not. Either way, you fire off a response. Best he understands the facts. Once he does, he’s bound to change his mind. To acknowledge that you’re right.

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5 BEST SUPER BOWL PARTY PLAYS
 

Super Bowl XLIX (that’s 49 to you and me) is almost upon us. And if you’re debating getting people together at your place, debate no longer. It’s more fun watching with a group and getting it all together is completely doable, maybe even easy. Maybe.

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our products
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Cheez Doodles
Potato Chips
Popcorn
Ridgies
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