Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Loaded Baked

Ice Cream Pie

Butterscotch Chocolate

Wise Apple Crisp

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Wise Foods
Cheez Doodles
Popcorn
Wise Potatos
Ridgies

YOU GET WHAT YOU GIVE

So we’re having one of those days when we’re not feeling particularly generous. The day where everyone needs a piece of us and there’s just not enough to go around. Which leaves us feeling depleted, irritated, maybe even a little angry. See more

PEACE, PEOPLE & POTATO CHIPS
 

There are so many wonderful things about this time of year that sometimes we forget there are people who are lonely, struggling or hurting. And while we love the consideration and anticipation of gift giving, we know it’s way more important to focus on the people. We need each... See more

 

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Cheez Doodles
Potato Chips
Popcorn
Ridgies
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