The goal at Wise Foods has always been to provide safe and wholesome foods to our valued customers. We are constantly working to make our products better for our consumers, and the issue of eliminating trans fat has been a major priority.  In fact, the majority of Wise Snacks already have 0 grams of trans fat, including our most popular products of potato chips, popcorn, pretzels and tortilla chips.  When the information about the negative impact of trans fat on cholesterol levels was first suggested in the 1990’s, Wise began gathering research to understand how trans fat is formed and the possible ways of eliminating it from our product lines. The goal was to maintain our high product quality standards with the same taste appeal expected by our consumers. Today at Wise, we are still actively working to eliminate trans fat from our remaining product lines, and we can say with confidence that all Wise products will have 0 grams of trans fat in 2005. Thus, when it comes to choosing the right snack without the trans fat, the decision should be easy, knowing you are making a Wise selection.