Old-school pucker & punch with less fat! Wise Reduced Fat Salt & Vinegar Kettle Cooked potato chips provide that intense bite while delivering 40% less fat than regular chips. You’ve made a Wise Choice®.
0g Trans Fat
40% Less Fat Than Regular Potato Chips
The potato chip is not only what Wise was built on, but it’s America’s #1 snack food. And with a variety of flavors and cuts, nobody does chips better than Wise and after 90 years, these crispy and golden potato chips remain the favorite of true chip lovers.
After all these years, the authentic taste of kettle-cooked potoato chips is still hard to beat. That’s why we make them in small batches, and cook them longer than regular chips to achieve that robust taste and hearty crunch that Wise Kettle fans love.