95 years

& fresher than ever

Wise is celebrating 95 years and delighting consumers!

1921: EARL WISE MAKES HIS FIRST WISE POTATO CHIPS WITH EXTRA POTATO

It all started in 1921 when Earl Wise, Sr. was a young grocer with too many potatoes. Being a frugal businessman, he decided to use the extra potatoes to make potato chips. He did all the work by hand and sold the chips in brown paper bags from his store.



1925: WISE
CHIPS FIRST
PRODUCTION

Only four years after he made his first potato chip, he opened his first production plant. This 32′ x 75′ concrete building continued to expand over the next two decades until 1944.

1922: EARL WISE BUYS HIS FIRST DELIVERY TRUCK

Wise represents Resiliency – decimated by fire only to rise again from the ashes.

The production plant was destroyed in a fire that brought production to a halt. After eight months, a new state-of-the-art production facility was built and expanded upon for the remainder of the decade.

1955:
WISE LAUNCHES RIDGIES BRAND

1964:
WISE LAUNCHES
cheez doodles



1968:
WISE POTATO CHIPS IS
RENAMED TO WISE FOODS INC.
TO REFLECT THE EXPANDED PORTFOLIO



1969:
onion rings
ARE BORN



1964: BORDEN
PURCHASES WISE POTATO
CHIPS FROM WISE

1975:
DIPSY doodles HIT
THE MARKET

WISE STARTS
SELLING CHEEZ
WAFFIES

1985:
WISE KETTLE
COOKED CHIPS
HIT SHELVES

1986:
WISE LAUNCHES
BRAVOS

WISE STARTS SELLING WISE DIPS, MULTIPACKS AND LAUNCHED THE WISE CHOICES OF BAKED PRODUCT

WISE FOODS PURCHASED
BY Palladium Equity
Partners

2012:
Arca CONTINENTAL
ACQUIRES WISE
FROM PALLADIUM

Arca Continental, based in Monterrey, Mexico, is Coca Cola’s 3rd largest bottler in the world. To learn more about Arca, please click here:
www.arcacontal.com

2013:
THE SI SEÑOR AND LA
abeja BRANDS JOIN
THE WISE PORTFOLIO

2015:
WISE POTATO CHIPS
GET A NEW LOOK

2015:
REDUCED FAT
WISE KETTLE COOKED

2015:
WISE POPCORN
INTRODUCES CINNABON
FLAVOR

2016:
WISE LAUNCHES
IT’S FOOD TRUCK
FAVORITES LINE

2016:

2016:
EXPANSION OF
SI SEÑOR LINE

2016:
WISE HITS A HOME RUN WITH
METS CHEEZ DOODLES
BASEBALL

© 2016 Wise Foods, INC. All Rights Reserved