Wise is celebrating 95 years and delighting consumers!
It all started in 1921 when Earl Wise, Sr. was a young grocer with too many potatoes. Being a frugal businessman, he decided to use the extra potatoes to make potato chips. He did all the work by hand and sold the chips in brown paper bags from his store.
Only four years after he made his first potato chip, he opened his first production plant. This 32′ x 75′ concrete building continued to expand over the next two decades until 1944.
The production plant was destroyed in a fire that brought production to a halt. After eight months, a new state-of-the-art production facility was built and expanded upon for the remainder of the decade.
Arca Continental, based in Monterrey, Mexico, is Coca Cola’s 3rd largest bottler in the world. To learn more about Arca, please click here: