95 years

& fresher than ever

Wise is celebrating 95 years and delighting consumers!

1921: EARL WISE MAKES HIS FIRST WISE POTATO CHIPS WITH EXTRA POTATO

It all started in 1921 when Earl Wise, Sr. was a young grocer with too many potatoes. Being a frugal businessman, he decided to use the extra potatoes to make potato chips. He did all the work by hand and sold the chips in brown paper bags from his store.

1925: WISE CHIPS FIRST PRODUCTION

Only four years after he made his first potato chip, he opened his first production plant. This 32′ x 75′ concrete building continued to expand over the next two decades until 1944.

1922: EARL WISE BUYS HIS FIRST DELIVERY TRUCK

Wise represents Resiliency – decimated by fire only to rise again from the ashes.

The production plant was destroyed in a fire that brought production to a halt. After eight months, a new state-of-the-art production facility was built and expanded upon for the remainder of the decade.

1955: WISE LAUNCHES RIDGIES BRAND

1964: WISE LAUNCHES cheez doodles

 

1968: WISE POTATO CHIPS IS RENAMED TO WISE FOODS INC. TO REFLECT THE EXPANDED PORTFOLIO

 

1969: onion rings ARE BORN

 

1964: BORDEN PURCHASES WISE POTATO CHIPS FROM WISE

1975: DIPSY doodles HIT THE MARKET

WISE STARTS SELLING CHEEZ WAFFIES

1985: WISE KETTLE COOKED CHIPS HIT SHELVES

1986: WISE LAUNCHES BRAVOS

WISE STARTS SELLING WISE DIPS, MULTIPACKS AND LAUNCHED THE WISE CHOICES OF BAKED PRODUCT

WISE FOODS PURCHASED BY Palladium Equity Partners

2012: Arca CONTINENTAL ACQUIRES WISE FROM PALLADIUM

Arca Continental, based in Monterrey, Mexico, is Coca Cola’s 3rd largest bottler in the world. To learn more about Arca, please click here: www.arcacontal.com

2013: THE SI SEÑOR AND LA abeja BRANDS JOIN THE WISE PORTFOLIO

2015: WISE POTATO CHIPS GET A NEW LOOK

2015: REDUCED FAT WISE KETTLE COOKED

2015: WISE POPCORN INTRODUCES CINNABON FLAVOR

2016: WISE LAUNCHES IT’S FOOD TRUCK FAVORITES LINE

2016:

2016: EXPANSION OF SI SEÑOR LINE

2016: WISE HITS A HOME RUN WITH METS CHEEZ DOODLES BASEBALL

© 2016 Wise Foods, INC. All Rights Reserved