Wise News

image of our new packaging

Wise Kettle Now in Reduced Fat Varieties

Things keep getting better here at Wise. And we're specifically talking about our new Wise Kettle Potato Chips. Not only have we refreshed our packaging (hope you like), but we perfected the hearty crunch and robust flavor of our authentic, small batch kettle chips.

The kicker? We added Reduced Fat varieties too. These full-flavor chips, that sport the green Wise Choice® badge of honor, contain 40% less fat than regular potato chips. So, they are not only uncommonly good, but out to banish snacking guilt once and for all.

You should expect Wise Kettle to be extra crunchy, golden and full of flavor. Plus, Wise uses only high-quality ingredients and all-American potatoes perfectly seasoned to make every bite delicious. And we have a great selection of flavors from which to choose:

  • Reduced Fat Original - Wise Choice® 40% less fat
  • Reduced Fat Salt & Vinegar - Wise Choice® 40% less fat
  • Reduced Fat Barbecue - Wise Choice® 40% less fat
  • Original
  • Salt & Vinegar
  • Jalapeño
  • Barbecue
  • Cracked Pepper

 

image of our new packaging

Fresh, New Look For Wise

As with most things in life, a fresh start can deliver inspiration and renewal. And at Wise, we were looking to share a new perspective with you. That's why this spring, we decided to refresh our potato chip package design. We worked hard to ensure our new design flexes our heritage, but with a new, modern approach that you would love. While you'll still recognize certain elements like our iconic owl eye logo and vibrant bag colors, the addition of our golden chips goes a long way to convey the authentic potato flavor that Wise delivers in every bag. They look yummy, don't they?

We're still your favorite chip, now just in a shiny, new bag. Join us in the snack aisle for a fresh new perspective on Wise.

 

Wise Gluten-Free Logo

Wise Offers 40+ Ways to be Gluten-Free

Did you know that one out of every 133 people in the US has celiac disease? Celiac disease is described as a gluten intolerance, ranging from mild to severe. By removing products that contain gluten from your daily diet, you can reduce the symptoms of this disease. Gluten is predominately found in many of your staple foods which contain wheat, barley, rye, malt and oats. We know that adapting to a new diet or lifestyle can be challenging, so we are pleased to announce that you can still enjoy your favorite snacks! Wise is proud to offer over 40 varieties of gluten-free products! To see detailed nutritional information for our snacks, click here.

 

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Earl Wise, Sr. inducted into Circle of Honor

The late Earl Wise, Sr. was inducted into the Snack Food Association's coveted Circle of Honor on March 22, 2011. This award recognizes the achievements of snack food industry executives who have been leaders in their companies and in the Association.

Learn more about the man who started it all by watching this video.

Our 1959 Cookbook

Download our 1959 recipe book