Wise Popcorn gets a Makeover
Who doesn't love the "nerdy girl
takes off glasses and becomes a beautiful princess" story? Well,
get ready as Wise is unveiling a similar makeover story featuring
our beloved Popcorn.
That's right, our Wise Popcorn has under gone a package redesign
that we now feel fits the insanely delicious kernels that you love.
No worries though. We're still filling each bag with mouthwatering,
lightly air-popped, whole grain goodness. Gluten-free too!
New to our line-up is Reduced Fat Sea Salt Popcorn. Not only is
it uncommonly good, but it's out to banish snacking guilt once and
Have you tried all our first class
- White Cheddar
- Hot Cheese
- Reduced Fat White Cheddar - Wise Choice® 40% less fat
- Reduced Fat Sea Salt - Wise Choice® 30% less fat
- Reduced Fat Butter - Wise Choice® 50% less fat
Wise Kettle Now in Reduced Fat Varieties
Things keep getting better here at
Wise. And we're specifically talking about our new Wise Kettle
Potato Chips. Not only have we refreshed our packaging (hope you
like), but we perfected the hearty crunch and robust flavor of our
authentic, small batch kettle chips.
The kicker? We added Reduced Fat varieties too. These
full-flavor chips, that sport the green Wise Choice® badge
of honor, contain 40% less fat than regular potato chips. So, they
are not only uncommonly good, but out to banish snacking guilt once
and for all.
You should expect Wise Kettle to be
extra crunchy, golden and full of flavor. Plus, Wise uses only
high-quality ingredients and all-American potatoes perfectly
seasoned to make every bite delicious. And we have a great
selection of flavors from which to choose:
- Reduced Fat Original - Wise Choice® 40% less fat
- Reduced Fat Salt & Vinegar - Wise Choice® 40% less fat
- Reduced Fat Barbecue - Wise Choice® 40% less fat
- Salt & Vinegar
- Cracked Pepper
Fresh, New Look For Wise
As with most things in life, a
fresh start can deliver inspiration and renewal. And at Wise, we
were looking to share a new perspective with you. That's why this
spring, we decided to refresh our potato chip package design. We
worked hard to ensure our new design flexes our heritage, but with
a new, modern approach that you would love. While you'll still
recognize certain elements like our iconic owl eye logo and vibrant
bag colors, the addition of our golden chips goes a long way to
convey the authentic potato flavor that Wise delivers in every bag.
They look yummy, don't they?
We're still your favorite chip, now
just in a shiny, new bag. Join us in the snack aisle for a fresh
new perspective on Wise.
Wise Offers 40+ Ways to be Gluten-Free
Did you know that one out of every 133 people in the US has
celiac disease? Celiac disease is described as a gluten
intolerance, ranging from mild to severe. By removing products that
contain gluten from your daily diet, you can reduce the symptoms of
this disease. Gluten is predominately found in many of your staple
foods which contain wheat, barley, rye, malt and oats. We know that
adapting to a new diet or lifestyle can be challenging, so we are
pleased to announce that you can still enjoy your favorite snacks!
Wise is proud to offer over 40 varieties of gluten-free products!
To see detailed nutritional information for our snacks, click here.
Earl Wise, Sr. inducted into Circle of Honor
The late Earl Wise, Sr. was inducted into the Snack Food
Association's coveted Circle of Honor on March 22, 2011. This award
recognizes the achievements of snack food industry executives who
have been leaders in their companies and in the Association.
Learn more about the man who started it all by watching this video.