Fresh, New Look For Wise
As with most things in life, a
fresh start can deliver inspiration and renewal. And at Wise, we
were looking to share a new perspective with you. That's why this
spring, we decided to refresh our potato chip package design. We
worked hard to ensure our new design flexes our heritage, but with
a new, modern approach that you would love. While you'll still
recognize certain elements like our iconic owl eye logo and vibrant
bag colors, the addition of our golden chips goes a long way to
convey the authentic potato flavor that Wise delivers in every bag.
They look yummy, don't they?
We're still your favorite chip, now
just in a shiny, new bag. Join us in the snack aisle for a fresh
new perspective on Wise.
Wise Offers 40+ Ways to be Gluten-Free
Did you know that one out of every 133 people in the US has
celiac disease? Celiac disease is described as a gluten
intolerance, ranging from mild to severe. By removing products that
contain gluten from your daily diet, you can reduce the symptoms of
this disease. Gluten is predominately found in many of your staple
foods which contain wheat, barley, rye, malt and oats. We know that
adapting to a new diet or lifestyle can be challenging, so we are
pleased to announce that you can still enjoy your favorite snacks!
Wise is proud to offer over 40 varieties of gluten-free products!
To see detailed nutritional information for our snacks, click here.
Earl Wise, Sr. inducted into Circle of Honor
The late Earl Wise, Sr. was inducted into the Snack Food
Association's coveted Circle of Honor on March 22, 2011. This award
recognizes the achievements of snack food industry executives who
have been leaders in their companies and in the Association.
Learn more about the man who started it all by watching this video.