Potato Chip Perfection

Our masterpiece, from the farm to your table.

Meet our
Wise Guys

The classic american snacks

95 years of making enjoyable family snacks

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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A long time ago

Headquartered in Berwick, PA Wise® has been making real snacks with high quality ingredients for over 90 years.


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In the
kitchen
with wise

Wise® snacks are great on their own and with dips. But they also make for delicious ingredients in classic recipes. Whether you need an appetizer, side dish or main dish and beyond, Wise has come up with delicious recipes using your favorite snacks.

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Doodle Dusted

Potato Chip Cookies

Red Pepper

Cheez Doodles Crusted Tilapia

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COME AS YOU ARE

Columnist, humorist and mother of three, Erma Bombeck reflected on what she might do differently if she had life to live over. On the list: “I would have invited friends over to dinner even if the carpet was stained and sofa faded.”

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10 REASONS WE NEED SNOW AFTER THE HOLIDAYS
 

It’s an unpopular opinion, liking snow after the holidays. People look at you like you’re crazy. Nine days into a severe cold snap (#polarvortex), with 13-plus inches on the ground and you might want to keep your opinions to yourself. But we’re going to go out on a frozen limb with the reasons we think more of the white stuff is actually good for us.

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